Markets

A decision to enter a new market is based on the following criteria:

• Access to the best specialists
• Acceptance of treatment forms/patient awareness
• Potential to create or acquire a leading position
• Potential to actively participate in the national healthcare system, e.g. in respect of R & D and training
• Ability to pay (public or private) and prices
• High incidence of cases within the relevant treatment areas
• Potential to service a broad customer base
• Gaps in existing offering
• Contact with opinion leaders and business partners on each market
• Potential for collaboration between various Service Lines

Ideally, areas are selected where a ratio of one clinic per million inhabitants would deliver local or regional market shares of 10–25%. The existing network of specialists and other contacts is used to find new partners on each market.